Royal Roads University
Located on a National Historic Site, Royal Roads University provides local and international students an opportunity to learn and grow on a stunning campus. Cygnus conducted a full audit of existing campus signage, including core campus and trails, and to provide a signage strategy that includes audit findings, key wayfinding decision points, and design recommendations for signage types.
Signage is one of the most prevalent ways that visitors interact with a brand. Spread across hundreds of individual touch-points, integration of a brand into a signage program establishes cohesion across a large campus. Cygnus proposed a narrow selection of colours from the brand guidelines for use across the signage family. This limited colour palette creates strong visual consistency and ensures the signs serve as a unifying element across the campus.
Accessibility and ease of use are crucial elements when planning signage for an educational institution such as Royal Roads University that prioritizes equitable and inclusive practices. Cygnus developed a unique pictogram family that is specifically tailored to the resources and amenities the Royal Roads campus offers, with a focus on improving access and safety for all visitors.
Impactful environmental graphics merge with informational directories through a cohesive colour theme using the RRU wordmark as the basis of an abstracted graphic pattern. The simple and straightforward design of the signage family allows for a wide variety of applications, while continuing the consistent branded experience across the site.
